DIY CREWDOG is an open-source learning document inspired by BrewDog's original staff learning handbook.
Originally issued in 2018, the book has now been digitally archived in Notion by Daz Gordon. DIY CREWDOG provided resource links to videos, books, articles and podcasts aligned with the values, initiatives and inspiration for BrewDog's team culture. The book was split into key learning categories for various disciplines.
Please note: This resource guide was crafted by friends of BrewDog, not formal affiliates.
5 myths that block effective delegation in business
Ted-Ed: Learn how to delegate in 5 steps
Top delegation tips
Body Language Analysis
Crucial Conversations
8 tricks for reading people's body language
The art of effective communication - Tony Robbins
6 keys of powerful communication
Youtube - Think fast, talk smart communication techniques
The mentoring manual - your step by step guide to being a better mentor
Mentorship will change the world
How to be an effective mentor
How to be a mentor: 3 minute crash course
7 habits of highly effective people
Ted Talk: Kelly McGonigal - How to make stress your friend
Harvard business review - extreme productivity
Ted Talk: How great leaders inspire action
Putting the human back into human resources
Team Management Skills
Getting Things Done by David Allen
Why Am I so Disorganised
Business News Daily- personal swot analysis
SWOT Analysis Strategy Skills
Start with Why
SWOT Analysis - do it properly
Ted Talk: Amy Cuddy - Your body language shapes who you are
How to master the art of selling - Tom Hopkins
Planning your outline marketing strategies through social media listening goals
Selling Power - the right questions can close more sales more often
Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle
Ted Talk: Renny Gleeson, 404. The story of page not found
How to get your ideas to spread
Purple Cow
Talk Like Ted: The 9 Public Speaking secrets of the world's top minds
Public Speaking 101 - Ten Must Reads before your next presentation
BBC News - Got a boring boss - print this out
Make your body language your super power
How to do a presentation: 5 steps to a killer opener
Harvard Business Review - How to give a killer presentation
Public Speaking 101 - Ten Must Reads Before your Next Presentation
Recognise when you are wasting time
Time Trap
How to be a productivity Ninja
Ted Talk: How to multiply your time
What Steven R Covey taught me about time management
3 tips on negotiation with FBI negotiator
HR Leading with persuasion
Negotiating as if you life depended on it
Negotiation: Getting what you want
The Little Black Book of Innovation
The 7 innovation secrets of Steve Jobs
Ted Talk: How to get out of the box and generate ideas
7 ways to be more creative
The art of creative thinking
Ted Talk: 7 steps of creative thinking
Ted Talk: How to build your creative confidence
10 rules for success
50 Entrepreneurs share priceless advice
Richard Branson - Advice for Entrepreneurs
Ted Talk: Richard Branson life at 30,000ft
The Lost Art of ambition: Debunking the 6 lies keeping you from your full potential
Think Big - the power of ambition
The arc of ambition: Defining the paths of achievement
Ambition: Why it's good to want more and how to get it
How to inspire others
Inspired people produce results - Jeremy Kingsley
Stronger: Deliver the resilience you need to succeed
Six ways to move your team forward tenacity
How to develop unstoppable tenacity
Ted Talk: The surprising truth about inspiring others.
Going beyond talent: Eliminating 5 enemies of perserverance
Why tenacity always trumps persistence
Motivating and inspiring others resources
Influence for impact: Increasing your effectiveness in the organisation
Impact and influence. A key competency for top performers
Impact and Influence
What's your influencing stye
The Power of Belief - mindset and success
Innovative thinking: Fixed vs growth mindsets
How to Believe in Yourself
25 ways to develop a growth mindset
Carol Dweck: The Power of Believing that you can improve
Crucial Conversations: Tools for talking when stakes are high
Employee Feedback: The Complete Guide
Ted Talk: "How to use others" feedback to learn and grow
Fierce Conversations - Susan Scott
Ted Talk: The essence of authentic leadership
Authentic Leadership Self-assessment
Authentic Leadership Podcast
@Leadership
Podcast
London Business Forum Authentic Leadership
The 5 Levels of Leadership
Made with❤️ for the BrewDog team by Daz Gordon.
Please feel free to copy this template and re-use.
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